Privacy Policy

Privacy Policy

Effective date: September 29, 2026

Make Way for Books (“Make Way for Books,” “we,” “us,” or “our”) is a 501(c)(3) nonprofit early literacy organization based in Tucson, Arizona. We respect the privacy of the families, educators, supporters and visitors we serve.

This policy explains what information we collect, how we use and share it, and the choices you have. It applies to:

  • Our website, makewayforbooks.org, including our online Shop, forms and user accounts
  • The Make Way for Books app, whether you use it on a mobile device or through our website
  • Our programs, when you apply or enroll through our website

This policy is part of our Terms of Service. By using our website or app, you agree to this policy and our Terms of Service.

Information We Collect

Information you give us

  • Newsletter sign-ups. Your email address and, if you choose, your name.
  • Contact and volunteer forms. Your name, email address, phone number (if provided) and your message or volunteer interests.
  • Program applications. When you apply for a program such as the Birth to Five Literacy Journey, we collect the information needed to review your application and enroll your family. This may include your contact details and information about your child or children.
  • Website accounts. Your name, email address and password. Your account lets you view your Shop orders and, when available, online courses you have signed up for.
  • App accounts. Your email address and any optional profile details. With an account, you can save favorite books and create child profiles.
  • Shop orders. Your name, email address, billing and shipping address, phone number and order details. Payments are processed securely by Square. We do not receive or store your full card number.
  • Donations. Gifts made online are processed by Bonterra Network for Good, which collects the information needed to process your gift, such as your name, contact information and payment details.
  • Other communications. If you contact us by email, phone or mail, we may keep a record of that communication so we can respond.

Information collected automatically

  • Website analytics. We use Google Analytics (GA4) to understand how visitors use our website. This includes pages viewed, time on site, device and browser type, and general location (such as city or region). We use this information in aggregate and do not use it to identify you.
  • App usage information. We collect information about how the app is used, such as which screens and features are used and for how long, the date and time of use, device type, operating system and general region.
  • App diagnostic information. If the app encounters an error, we may collect log data. This can include your device’s IP address, device name, operating system version, app configuration, and the date and time of the error.

How We Use Information

We use the information we collect to:

  • Provide our programs, website, Shop and app, and maintain your accounts
  • Review program applications and manage enrollment
  • Process and fulfill Shop orders, including shipping or office pickup
  • Respond to questions, requests and volunteer interest
  • Send newsletters and updates you have signed up for
  • Acknowledge and process donations
  • Understand how our website and app are used, fix problems and improve them
  • Report on our reach and impact using aggregated, de-identified information
  • Meet legal, accounting and reporting requirements

We use personal information only for the purpose it was collected for, unless you give us permission to use it in another way.

How We Share Information

We do not sell, rent or trade your personal information.

We share information with service providers only as needed for them to perform services for us. They may not use it for any other purpose. Our current service providers include:

Google Analytics

Mailchimp

Monday.com

Bonterra Network for Good

Square

Segment

Mixpanel

Firebase (Google)

Information you submit through our contact and volunteer forms may be added to our CRM so we can follow up with you.

We may also share information:

  • With partners and funders, but only in aggregated, de-identified form (for example, the number of families served or app users). This never includes information that could identify you.
  • When required by law, such as in response to a subpoena or court order, or to protect the rights, safety or property of Make Way for Books or others.

Cookies and Similar Technologies

Cookies are small files stored on your device. Our website uses cookies to:

  • Keep you signed in to your account
  • Remember the items in your Shop cart
  • Measure website use through Google Analytics

The app does not use cookies directly, but some third-party tools it relies on may use cookies or similar technologies.

You can block or delete cookies through your browser or device settings. Some features, such as signing in or checking out, may not work without cookies. You can also opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.

Children’s Privacy

Our programs serve young children, but our website and app are designed for the adults in their lives: parents, caregivers and educators. We comply with the Children’s Online Privacy Protection Act (COPPA).

  • Children under 13 may not create accounts on our website or app, or make purchases.
  • We do not knowingly collect personal information directly from children under 13.
  • In the app’s Child Mode, we do not collect personal information from children.
  • A parent or guardian may choose to add a child’s first name and age range to an app profile. We use this only to tailor content to the child.
  • When a parent or guardian applies for a program, they may provide information about their child. We use it only to deliver the program.

If we learn that we have collected personal information from a child under 13 without a parent’s involvement, we will delete it promptly. If you believe your child has given us personal information, please contact us at info@makewayforbooks.org.

How Long We Keep Information

We keep personal information only as long as we need it for the purpose it was collected, or as required for legal, accounting or reporting purposes. For example:

  • Newsletter information is kept until you unsubscribe.
  • Account information is kept until you ask us to delete your account.
  • Donation and order records are kept as required for tax and accounting purposes.

Your Choices and Rights

  • Unsubscribe from our emails at any time using the link at the bottom of any email.
  • Update your account information by signing in to your account.
  • Request access, correction or deletion of your personal information by emailing info@makewayforbooks.org. We will honor your request unless we are required to keep the information for legal, accounting or security reasons.
  • Delete the app at any time. Uninstalling the app does not delete your account. To delete your app account, contact us.

Security

We use reasonable administrative, technical and physical safeguards to protect the information we collect. However, no method of transmitting or storing information online is completely secure, and we cannot guarantee absolute security.

Links and Embedded Content

Our website and app may link to, or include content from, other websites and services, such as videos or social media posts. Those sites have their own privacy policies, and embedded content behaves as if you visited the other site directly. We are not responsible for the privacy practices of other sites.

Changes to This Policy

We may update this policy from time to time. We will post changes on this page and update the effective date above. Changes take effect when they are posted.

Contact Us

If you have questions about this policy or your information, please contact us:

Make Way for Books 700 N. Stone Ave. Tucson, AZ 85705 520-398-6451 info@makewayforbooks.org